The first edition of the Paint the Future – AkzoNobel Startup Challenge is now open. Spearheaded by the company’s chief technology officer Klaas Kruithof, Paint the Future offers winners the opportunity to accelerate commercialisation of their paints and coatings industry solution.
Adds Kruithof: “Paints and coatings is a dynamic, technology-driven industry. We know the future lies in working with others and being open to cross-industry solutions. Exploring the new technology frontier, we will be able to introduce new features, improved products and more ways to delight our customers – and accelerate some truly exciting innovations.”
Launched in partnership with KPMG, the challenge focuses on five key areas:
- Smart application
- Enhanced functionality
- Circular solutions
- Life science infusion
- Predictable performance
For more information, and to register, go to www.letspaintthefuture.com. The deadline for new submissions is 1 March 2019, and participants on the platform will continue to explore, discuss and enrich ideas until 12 March, after which AkzoNobel experts will select finalists to participate in the finals event in Amsterdam 14-16 May. Shortly thereafter, the company will begin working with winners on sustainable business opportunities.